Certificate in Services Marketing in Tourism and Hospitality
This course aim is to introduce learners to the role of services marketing techniques in the context of customer service within the tourism and hospitality industry. Learners will also be introduced to the principles of consumer behavior and the marketing mix.
During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.
To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
- Understand the principles of services marketing in the tourism and hospitality industry.
- Know about the components of the marketing mix.
- Know about the principles of consumer behaviour in the tourism and hospitality industry.
- Understand the nature and importance of customer service in the tourism and hospitality industry.
None
Topic 1: Describe the role of services marketing in the tourism and hospitality industry
Topic 2: Discuss the services marketing approach in the tourism and hospitality industry
Topic 3: Describe the services marketing activities of tourism and hospitality businesses
Topic 4: Explain the impact of social media and digital communications on services marketing
Topic 5: Explain the 9P model of the extended marketing mix
Topic 6: Analyze the marketing mix of a selected tourism and hospitality business
Topic 7: Explain the main theories of consumer behavior in the tourism and hospitality industry
Topic 8: Analyze contemporary trends in consumer behavior in the tourism and hospitality industry
Topic 9: Explain how tourism and hospitality businesses have adapted to changes in consumer behavior
Topic 10: Define the characteristics of excellent customer service in the tourism and hospitality industry
Topic 11: Assess the relationship between customer service and business performance in the tourism and hospitality industry
Topic 12: Explain the importance of effective customer complaint management
This course offers flexibility with online modules!
Studying at your own pace can be quite advantageous.
LCHS – UK will award certification after succesfull complettion of this course.
This is sample certificate
This certificate will bring you "Certified Services Marketing in Tourism and Hospitality" delivered by and awarded by LCHS - UK
Course info
Duration: 4-6 Weeks
Language: English
Skill Level: Beginner
Lectures: 6
Certificates: Yes
Access: Lifetime
Awarded by: LCHS UK
Mode of Study: Online
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